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Amarone

Tedeschi wine labels get a new look: graphic expressions of Family’s unmistakeable style

in Events and News, Press room @en 22 Mar 2016

The defining characteristics of the Tedeschi family have always been an eye for detail and commitment and care for their authentic and artisanal methods, whether that be listening to the needs and rhythms of the land or the aesthetic presentation of their wines.

That is why the historic company from Valpolicella has decided on a new look for its wines and, following a long period of aesthetic research, is proud to present the updated range of labels which will be previewed at Vinitaly in Verona from 10 to 13 April.

An appealing graphic design and refined aesthetic that is loaded with meaning use images to recount and celebrate the family’s story, the unique properties of the land that is responsible for such well-balanced and structured wines and the cultural heritage of Valpolicella.

 

Capitel Monte Olmi Amarone della Valpolicella DOC Classico Riserva

“Wine is a real asset that provides us with the unreal” stated Luigi Veronelli, hinting at the special relationship between the quality of his properties, lands, men, wine and art. There are places that have a magical effect on those who live there, because they express the essence and value of passion.

Monte Olmi, the vineyard located in the heart of the Valpolicella Classica region, is one of those places. It is here on these sun-baked terraces that the Tedeschi family gather the grapes for their precious Amarone wine from the Capitel Monte Olmi vine, which celebrated its 50th anniversary in 2014.

This iconic wine is a masterpiece that really needs little description so the new label was completely refined to eliminate anything superfluous and bring out its real essence. The elegant frame that surrounds the name of the wine and draws the eye, now only frames the words Capitel Monte Olmi as a nod to the notoriety of this Amarone. The background and font were therefore simplified to focus all attention on the wine.

 

Amarone della Valpolicella DOCG

The Amarone DOCG is perhaps the wine that has most weight within the Tedeschi production and its label was restyled back in 2011. A large quantity of this wine is sold abroad: North America (Canada and the USA) mainly, followed by Switzerland, Germany, United Kingdom, Holland are the countries that most appreciate the character and structure of this Amarone, produced in soil that is rich in clay and limestone and has a strong rock structure.

After careful selection of the grapes, another fundamental part of making of an excellent Amarone is the withering process, which the Tedeschi family carries out in its cutting-edge fruit store at controlled temperature and humidity.

The drying process has become emblematic of this wine and has therefore been depicted symbolically on the label since 2011.

The symbol designed by the Tedeschi family shows two spherical elements that represent the concentrated grape in its real quintessential nature and an empty space. This gap represents the 3-4 month period in which the grapes are concentrated. After this time, the grape will have changed and the wine produced will not be any old red wine but an important and concentrated Amarone that maintains the primary aroma of the typical Valpolicella grapes. So it was decided to celebrate this small miracle responsible for the great Tedeschi Family wines every year on the actual label.

The style of the label with its brief epigraph and calligraphy further highlight the elegance of this excellent product.

 

Amarone DOC Classico and Valpolicella DOC Classico Superiore La Fabriseria

The ‘La Fabriseria’ brand is a tribute to Grandfather Riccardo, who was a member of the Fabbriceria, a Catholic body established to coordinate the construction of a new local church. He used to round off his meetings by tasting the best wines produced by the members and that moment of sealing pacts is now the name and symbol (cross) of two important Tedeschi wines: Amarone DOC Classico and Valpolicella DOC Classico Superiore.

Two crosses of probably Celtic origin are also located in the Le Pontare di Sant’Ambrogio vineyard, which was purchased by the family in 2000 and is used to produce these two wines.

They are thought to have marked the path to a shrine for worshippers and pilgrims claim it was Dante himself who placed them there.

The new label now is now decorated with a double cross that stands out in the centre in memory of the Fabbriceria.

 

Valpolicella Ripasso DOC Superiore Capitel San Rocco

The Valpolicella Ripasso DOC Superiore has a brand new label that celebrates the Tedeschi style: tradition, temperance and innovation.

A logotype was designed especially to emphasise the symbol of Saint Rocco, who has always been associated with a shell. An elegant gold shell is repeated four times to create a sort of majestic and important cross that highlights the quality of the wine.

 

Valpolicella DOC Superiore Maternigo

The purchase of the Maternigo Estate in 2006 meant that the company was now producing almost all the grapes it needed. It was then that Tedeschi set a new record in Valpolicella by zoning and characterising all their vines, research that was fundamental in order to optimise agronomic management and make a decisive move towards environmentally sustainability.

But Maternigo is above all else known as “The Maternity Home’ since a home for pregnant women formerly stood here. It was decided to place a certain importance on this place, with a symbolic representation of the four streets that once lead to the old property on the label. The drawing was inspired by an old map found in the house and is a new way to pay tribute to the history and traditions of the local area.

 

Corasco IGT delle Venezie

The design created for the Corasco Tedeschi label is a vortex. In addition to drawing attention to the three types of wine used in its production – Corvina, Raboso and Refosco –, it is also a visual representation of the movement of the vine varieties which are mixed to create an original and special wine.

 

Valpolicella DOC Superiore

The symbol chosen for this new Tedeschi label is a white pepper leaf since this is one of the typical fragrances of Valpolicella. It can depend on the condition and ripeness of the grapes and the area, but is particularly intense in the Tedeschi vineyards.

 

Valpolicella DOC Classico Lucchine

Tedeschi once more opted for a graphic representation of the wine’s aroma: the symbol shown here is the cherry, because Valpolicella wines produced from fresh grapes have a strong aroma of red fruit.

 

 

Soave DOC Classico Capitel Tenda and Soave DOC

Symbols that would recall their most persistent and important aromas and bouquets were designed for the Tedeschi Soaves as well. Capitel Tenda Soave Classico DOC is depicted with an almond, since hints of dried fruit are very typical of the wine, which leaves a slightly bitter aftertaste. The hawthorn was chosen for the Soave DOC however, to represent its floral aroma.

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