The new Tedeschi Family image at Vinitaly 2016
The Valpolicella company will present its new image and the results of extensive analyses of its vineyards at the prestigious international wine exhibition
Everything is ready for Vinitaly 2016; the International Wine and Spirits Exhibition will soon be starting in its traditional location of Veronafiere. The Tedeschi family, historic wine company from Valpolicella, will be waiting to greet visitors from all over the world and share all its news from 10 to 13 April at Stand C3, Pavilion 4.
The big news is the new graphic design: beautiful shots of the Tedeschi vines and grapes, which tell the fascinating story of a family that has established its core values as an eye for detail, commitment and care for their authentic and artisanal methods.
And once more this year, Tedeschi (www.tedeschiwines.com) is proud to be attending Opera Wine, the exclusive Vinitaly event held in collaboration with prestigious American magazine Wine Spectator, which has selected the 100 best Italian producers. The famous Amarone della Valpolicella Doc Classico Riserva, Capitel Monte Olmi 2007 will be available for tasting; it recently received a rating of 94/100 from the magazine and Alison Napjus, Senior Editor and Tasting Director of Wine Spectator, described it as “a traditional style wine with a velvety and highly-structured tannic texture and a persistent intensity towards the finish”. This is really the perfect moment to taste and enjoy this wine that has represented the Tedeschi family since 1964.
Riccardo Tedeschi, the family oenologist, shared his thoughts: “We have to thank our father Renzo for the Monte Olmi; it was his brilliant idea to seize the potential of the land and make a Cru back in 1964. We have inherited his legacy and seek to give our very best year after year. What we look for in every grape harvest is volume, elegance and great personality. Our goal is to make a wine that will stand out in a blind tasting and in general, meaning a wine with a strong and distinctive character.”
The theme of the Tedeschi stand this year will be the world of grapes in Valpolicella: all visitors to the stand will discover the heritage of these noble grapes and their excellent character, each of which encapsulates a universe of flavours, aromas and memories. Corvina, Corvinone, Rondinella and Oseleta are four types of grape that each express a strong personality in Tedeschi wines, but are also the four main notes of a great and harmonious symphony that will touch even the most demanding of palates and not be forgotten in a hurry.
The exhibition will also be an occasion to share the results of the analyses carried out on Tedeschi land. Listening to the needs and rhythms of the land is of fundamental importance to the family: for years they have been carrying out extensive research, initially with zoning work and soil study, followed by characterisation, which involves assessing the land and the way in which the plant expresses itself from a vegetative perspective. It is an intensive and complex task but is increasingly necessary in order to guarantee the constant quality of the production. Analysis of the land has enabled the family to determine how soil can influence the different aromas of the wine, which elements might affect the structure and longevity of the wine and how exposition and altitude can encourage the development of colour and modify the aromatic quality. Visitors can explore these factors further by chatting with the family oenologist and trying the wines, which each have their own well-defined character dependent on its vineyard.
What is more, the new Tedeschi vintages at Vinitaly this year will be flaunting a new look. A long period of aesthetic study and examination of every single label has come to an end and this famous event was chosen to debut the new range to the public. An appealing graphic design and refined aesthetic that is loaded with meaning use images to recount and celebrate the family’s story, the unique properties of the land that is responsible for such well-balanced and structured wines and the cultural heritage of Valpolicella.
“Attention to detail at all levels has always been fundamental for us, whether that means on the vine, during the withering process or in the cellar. The labels have to represent the wine and the family history. Some have only been retouched, others redesigned to give greater character, personality and recognisability to our brand and our individual products… because each of our grapes, just like each of our wines, has a wonderful story to tell” explains Sabrina Tedeschi, Marketing Manager for the company.
In short it will be a very exciting Vinitaly, thanks to the passion that has always defined the daily efforts of the Tedeschi family. And this year, the company is delighted to celebrate an important anniversary with Vinitaly and to have been recently recognised at Rome among the Protagonists of Vinitaly History. And unsurprisingly, because the Tedeschi family has always been a point of reference for Valpolicella, both in Italy and the rest of the world.
“We grew up with Vinitaly, we used to take part when we were really young, helping our father Renzo on the stand – just as our children do today. Vinitaly is a source of pride for us as we come from the same city as this project that has grown and changed over the years to become an event of global importance. Today it is an excellent showcase offering great visibility and an asset for our city and all of us who can open our doors and let people in to see our family company from the inside” declared Antonietta Tedeschi, Italian Market Manager.