A fabulous article written by Matteo Borrè, Content Manager at WineCouture magazine.
“Wine as an expression of knowledge: new positioning for Tedeschi” rightly stated by Matteo.
An intense story about the Tedeschi winery’s path to rebranding that begins with the presentation of their new wine GA.RY and ends with the new packaging and renewed process for their Nicalò Valpolicella Superiore (“a wine sheds its skin”).
“The new Valpolicella Doc Superiore Nicalò wants to show freshness at both the nose and mouth,” concludes Riccardo Tedeschi. “It is a wine for any number of occasions whether with respect to pairings or to the ideal moment to drink the wine. Relative to the past when the wine was anchored to tannins and structure, today it is a red that has been built on freshness and acidity.”
A change of pace for the Tedeschi family and its wine, which starting now has an eye on the future.
You can read all about it here: https://winecouture.it/2025/08/04/da-ga-ry-a-nicalo-il-nuovo-capitolo-nella-storia-della-valpolicella-di-tedeschi/
Happy reading!